The Deal Brief — Insurance
Insurance intelligence for dealmakers and executives. Read weekly by 85,000+ C-suite leaders, board members, and senior executives across carriers, brokers, MGAs, reinsurers, and insurance-adjacent financial institutions.
Who Reads The Deal Brief
85,000+ insurance and financial institutions executives — the most senior audience in the insurance newsletter space.
Senior Decision-Makers — VP & Above
66,776Nearly 4 out of 5 subscribers hold VP-level titles or higher — including C-suite executives, board members, presidents, and agency owners. These are the people who approve budgets, sign contracts, and set strategic direction for their organizations.
Operational Leaders
18,020Directors, managers, analysts, and specialists who influence vendor selection, implement technology, and manage day-to-day operations. They’re the internal champions who bring recommendations to the decision-makers above.
Where Our Subscribers Work
Subscribers by organization type across the insurance ecosystem
How Senior Is Our Audience
Subscriber distribution by title and seniority
What Our Subscribers Do
Subscriber distribution by functional area
The high ‘General Management’ and ‘Other’ concentration reflects that the majority of subscribers are agency owners, principals, and firm presidents whose roles span the entire business.
Senior Decision-Makers by Company Type × Seniority
Where the most senior executives in our audience work — and what level they hold
| Company Type | C-Suite | Board / Owner | President | EVP / SVP | VP | Director / Head |
|---|---|---|---|---|---|---|
| Broker / MGA / Agency | 4,372 | 10,556 | 7,796 | 320 | 838 | 1,113 |
| Insurance Carrier | 6,067 | 8,200 | 5,043 | 269 | 1,050 | 2,867 |
| Asset / Wealth Mgmt | 796 | 1,556 | 2,135 | 141 | 414 | 633 |
| Banking / Lending | 800 | 1,278 | 1,237 | 212 | 424 | 193 |
| Insurance Services | 963 | 891 | 1,141 | 50 | 171 | 186 |
| Investment Banking | 152 | 201 | 1,083 | 17 | 159 | 733 |
| InsurTech / Insurance Tech | 1,027 | 468 | 329 | 45 | 188 | 91 |
| Reinsurer | 416 | 185 | 365 | 29 | 88 | 37 |
| Law Firm | 25 | 107 | 48 | 2 | 4 | 18 |
Engagement Rates Across Segments
Our subscribers don’t just subscribe — they read. Here’s how engagement varies by segment.
Open Rate by Company Type
Open Rate by Seniority Level
Top 20 Companies by Subscriber Count
Household names in insurance, financial services, and advisory — all reading every week.
Why Sponsors Choose The Deal Brief — Insurance
The C-Suite, At Scale
78.7% of subscribers are VP-level or above — including 16,600 C-suite executives, 25,000 board members and owners, and 20,000 presidents. This isn’t a list of middle managers. These are the people who sign contracts and set strategic direction.
Both Sides of Every Deal
29,000 brokers, MGAs, and agency owners alongside 28,000 carrier executives. Whether you’re selling to distribution partners or underwriting teams, your audience is here — on both sides of the table.
Engagement That Converts
C-suite subscribers open at 50.6% — more than 2.5x the B2B average. Board members and owners open at 48.1%. Your sponsorship reaches the people who matter most, and they’re actually reading it.
Ready to Reach 85,000+ Insurance Decision-Makers?
See which sponsorship categories are available for The Deal Brief and how the roundtable model works.